O'NEILLS MAYO KIT LAUNCH

The brief was open and the instruction was simple. Create a Facebook post and an Instagram story to launch a Mayo kit.

I decided to embrace the legend that haunts Mayo's GAA team which alledgedly saw the team cursed by a priest. Mayo have come so close to winning the All Ireland on numerous occasions without success and yet the players, the parish, the army that is the Mayo fans still battle through the championship every season determined to sherk the clegend and bring Sam home again.

Irish footy vlogs

Here's a great example of my ability to interpet a client's needs and wants. When I met Keith from irish Footy Vlogs he knew he needed to upgrade his channel to reach the audience he aspires to capture.

We drilled down a little deeper into what he wanted to communicate to potential viewers and based on that I suggested he try something a little less Sky Sports and more personalised.

The tongue in cheek angle was well received and another happy client scores a goal!

Bob & Joe want to know...

If you'll join them on to celebrate Applegreen's 30th birthday.

This 30 second video piece is designed to drive sales by highlighting birthday party themed offers on selected SKUs.

I've used CEO Bob & MD Joe in fresh, organic feeling content that resonates with the target audience while communicating Applegreen's Irish origin story.

ICELand healthy meal deals...

Iceland challenge me to create a campaign and mechanic to position their brand in the Irish market as an alternate destination for the health conscious.

My 20+ years experience in retail means I know the Irish consumer loves a bundle offer. I selected the target SKUs and bundled ingredients into dish suggestions appealing to those determined to stick to their New year's resolution.

I proposed these meal deals be presented in-store across the same facing with matching POP materials including shelf talkers, barker cards and fridge signage.

saturday night starts on tan thursday!

Utilising my learnings from meeting with You Pharmacy branch managers, I focused on the consumer behaviour whereby the perfect Saturday night tan usually starts with a midweek exfoliation.

After some stock checks on our competitor sites, I highlighted the lines that were out of stock and undercut them by 20% while also outbidding them on CPC to pump customer acquisition.

This campaign doesn't date and continues to wash it's own face and more!

why do we suffer a hangover?!

Brandshapers and co. owener Kevin Haig approached me to take charge of the relaunch of Lifeline Hangover Defence.

I managed to convince the team a humourous nudge in the direction of the brand's tone of voice would resonate with the Irish market.

Matched with packaging design, POS, vehicle wraps, print adverts and OOH we very firmly planted the brand's new livery front and centre.

A great project to be involved with reflected in the ROI!