Applegreen challenged me to redesign an existing Happy Birthday sales campaign.
My idea was to bring the personalties behind the brand to the fore in a celebration of one of Ireland's most successful household brands.
Given the nature of the offers, I targeted HKWK and kids in particular suggesting a google display, Youtube advertising prelaunch teaser campaign followed by an in-field activation adopting a fun tone of voice.
The POS was matched with the created bringing consistency to the campaign delivery.
