VIDEO
A MEXICAN TEASE
To assist in building some audience anticipation for the launch of Freshly Chopped's Tijuana Choppito product, I created this teaser video which played across social channels, YouTube and some paid display.
O'NEILLS MAYO KIT LAUNCH
The brief was open and the instruction was simple. Create a Facebook post and an Instagram story to launch a Mayo kit.
I decided to embrace the legend that haunts Mayo's GAA team which alledgedly saw the team cursed by a priest. Mayo have come so close to winning the All Ireland on numerous occasions without success and yet the players, the parish, the army that is the Mayo fans still battle through the championship every season determined to sherk the clegend and bring Sam home again.
PRECISION TEASER...
When the pandemic restricted field sports and training sessions, the launch of the Precision brochure video (below) was pushed back numerous times.
Sitting on hours of footage, I created this teaser to generate some anticipation in the trade while all sports brands sat dormant, waiting patiently for fields sports to return.
PRECISION SPORT BROCHURE VIDEO
When I met the team at Precision I asked the senior management team to liken the brand to a car. Much like a VW Golf they agreed the brand was quality, offering solid performance and reliabilty but perhap lacking the flare of a Golf Gti.
I sourced the athletes, assembled a team including lighting director, cameramen, venue and directed the shoot during lockdown.
The video, deck and website has secured Precision some new accounts boosting turnover across Ireland, UK and the European market.
YOU KNOW THE TYPE...
To promote You Pharmacy's line of immunity boosting vitamins and supplements, I created this 30 second video designed to connect with those Mum's who suffer with a general lack of energy.
This piece featured on Facebook and saw a CTR of 18% and converions at 5.6% on the SKUs highlighted.
ICELand healthy meal deals...
Iceland challenge me to create a campaign and mechanic to position their brand in the Irish market as an alternate destination for the health conscious.
My 20+ years experience in retail means I know the Irish consumer loves a bundle offer. I selected the target SKUs and bundled ingredients into dish suggestions appealing to those determined to stick to their New year's resolution.
I proposed these meal deals be presented in-store across the same facing with matching POP materials including shelf talkers, barker cards and fridge signage.
saturday night starts on tan thursday!
Utilising my learnings from meeting with You Pharmacy branch managers, I focused on the consumer behaviour whereby the perfect Saturday night tan usually starts with a midweek exfoliation.
After some stock checks on our competitor sites, I highlighted the lines that were out of stock and undercut them by 20% while also outbidding them on CPC to pump customer acquisition.
This campaign doesn't date and continues to wash it's own face and more!
why do we suffer a hangover?!
Brandshapers and co. owener Kevin Haig approached me to take charge of the relaunch of Lifeline Hangover Defence.
I managed to convince the team a humourous nudge in the direction of the brand's tone of voice would resonate with the Irish market.
Matched with packaging design, POS, vehicle wraps, print adverts and OOH we very firmly planted the brand's new livery front and centre.
A great project to be involved with reflected in the ROI!
get in the water!..
You Pharmacy agrees that your well-being means more than just medicine. They opened a sports equipment section in each of their stores and webstore.
In particular they wanted to take advanage of the trend in sea swimming that evolved during the lock down spring/summer 21.
I created this short piece to drive online and in-store sales bolstered by a matched google adwords campaign that drove click through and delivered conscersions.
we don't do fast food...
When I met the team at Kwik Meals it was obvious that their passion for wholesome, nutritious food was undeniable.
Unsure about how best to promote their brand in a competitive space, I wrote the copy and positioned the content as a premium quality product.
With both landscape and vertical versions of the creative the team used this to push sales primarily through their social channels seeing a 200% increase in orders.