Having worked with Lifeline in 2005 developing the brand, packaging and marketing material, I was approached by the new brand owners Brandbuilders Ltd who took ownership in 2013.
After an in-house rebrand saw sales drop off, I advised recreating the brand look and feel consumers were familar with.
The rebrand was a success and Lifeline continue to see growth with minimal spend on marketing.
Deliverables
LOGO DESIGN
PACKAGING
WEBSITE
SOCIAL MEDIA CONTENT
POS PACKS
RADIO ADVERTISING
TRAINING MATERIAL
EVENT LAUNCH
SPONSORHIPS
Project Costing
I was responsible for pricing all printing of packaging, POS, media buying, SEO, social media marketing, email marketing, events and marketing collateral including a 30" animation.
