paddy power

  • Project Objective

    Working under the infamous Ken Robertson and Paddy Power duo, I had so much fun developing campaign concepts at PP HQ in Tallaght and Clonskeagh with regular trips to our London office. 


    The trick with window display designs at PP was for every design to remain scaleable with like for like designs appearing in both long and short store fronts.

  • Deliverables
    • IDEATION
    • CAMPAIGN DESIGN
    • IMAGE LICENSING
    • STORE GRAPHICS & SIGNAGE
    • SOCIAL MEDIA CONTENT
    • PRESENTATIONS
    • ADVERTISING
    • STAFF TRAINING MATERIAL
    • COMPANY REPORTS


  • Project Costing

    As part of the retail marketing team I was required to pass all outgoing expenditure with finance and legal departments at HQ. 


    This process required a minimum of 3 separate quotes per job/install. Image licensing was critical to protect the brand in a legal sense.


    For more info, please contact James.


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